Privacy Policy

Introduction

At GanFarm (referred to as "we", "us", "our"), we are committed to protecting the privacy of our users. Please read the following privacy policy that explains how we collect, manage, and protect your personal information.

This is the Privacy (and Cookies) Notice ("Notice") for the website www.ganfarm.com, and all affiliated GanFarm sites ("Sites"), or our applications ("Apps") (collectively, "Services").

Contact Us

If you have any questions, comments, or requests regarding this Notice, you can contact us through our Contact Us page, or by email at info@ganfarm.com.

What information do we collect and how do we use it?

This Privacy Notice will apply to you if:

• you visit and browse our Sites and Apps.
• you order products or book appointments with our Businesses through us (we will refer to you as a "Customer").
• you are self-employed and/or work for a company on the GanFarm platform (we will refer to you and/or the company as a "Business").

We will only use the information we collect about you if there is a reason for doing so, and if that reason is permitted by data protection law.

If you visit our Services

We use your information to provide you with our Services. If you visit any of our Services, whether you are just browsing or have an account, we will automatically collect information from you each time you use our Sites. This includes technical information, information about your visit, and (if you opt-in) location data:

Technical Information
Technical information may include phone number, Internet Protocol (IP) address, login information, browser type and version, browser plug-in types and versions, device ID, social login ID/email address, time zone setting, operating system and platform, hardware version, device settings (e.g., language and time zone), file and software names and types (associated with your device and/or the Services), battery & signal strength, and information related to your mobile operator or Internet Service Provider (ISP).

Information about your visit
Information about your visit may include the full Uniform Resource Locators (URL), clickstream to, through and from our Site (including date and time), pages and services you viewed or searched for, demographic information (including age and gender), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), trackable campaign links (e.g., in emails or via tracking URLs), methods used to browse away from the page, and any phone number used to call our customer service number or social media handle used to connect with our customer service team and our social media accounts.

Location Data
Location data includes country location (based on your full or partial IP address and/or Google Analytics information) which we use to provide location services (if you ask or permit us to), so we can deliver content, advertising or other services that are dependent on knowing where you are, such as checking for fraudulent transactions.
Location data may be collected in combination with an ID of your device, so we can recognize your mobile browser or device when you return to the Service.

Delivery of location services will involve us checking any of the following:
- the coordinates (latitude/longitude) of your location,
- your current country or region, by referencing your current IP address against public sources, and/or
- your Identifier for Advertisers (IFA) code for your Apple device, or the Android ID for your Android device, or a similar device identifier.
You can choose to share your location or not by changing your device settings.

We use this automatically collected information to:

• understand how people use our Site and how we can improve it;
• ensure that content from our site is presented in the most effective manner for you and for your devices; and
• provide you with the information, products and services that you request from us or which we feel may interest you.

If you contact or interact with us

If you contact or interact with us, we will collect your contact information and the other communication you provide.

Contact information includes the basic contact information you provide: 

• email address, 

and anything else you include, for example:

• first and last name,
• phone number(s), 
• social media handle (for example, if you interact with us on social media).

Communications information includes your correspondence with us, for example if you get in touch with our Customer Service team about an order or booking or to report a problem with our Site. This includes:

• emails,
• texts, in-app messaging & other digital messaging,
• calls,
• letters,
• any in-person conversations you have with us.

We use this contact and communications information to:

• Communicate with you if you have asked us to, including to respond to your queries, troubleshoot problems, and help you with any issues you may have with our Services.
• Provide you with information you may request about our Services.
• Put you in touch with the Businesses you ask us to share your information with. 
• Provide you with technical and other service updates (for example, if we update our Terms of Use and Terms of Service). 

If you use our services to book an appointment

When you create a GanFarm account using any of our Services, we may collect your:

• first and last name;
• date of birth
• gender
• email address;
• address;
• mobile phone number(s)
• your photo, if you uploaded it (optional).
• If you choose to use your Google, Facebook, or Apple account to log in to GanFarm, we will get an access token which enables this sign-in process (giving us access to your first and last name, email, user ID, and your profile picture). 
• We assign unique user IDs or other account-level IDs to your GanFarm account.

While using your account, we may collect information about your:

• purchase history, including product orders or appointment bookings, or purchase and use of vouchers;
• favorites (e.g., your favorite input supplier or veterinarian);
• account settings; 
• social login information; 
• securely saved payment methods. 
• We may also collect information, if you provide it, about your preferences, referrals, or how you found out about our Services, or other user-generated content (e.g. profile photo, reviews). 

We use this account and related information to manage your account with us, including to:

• maintain your GanFarm account;
• provide customer support;
• enable you to contact, place orders and make bookings with our Businesses;
• enable you to make and pay for orders and bookings with your account;
• if a Business offers at-home services and you select the option, to allow you to book appointments at the address you provide;
• provide you with a personalized experience, including recommending features, services, products, and Businesses that we think you may be interested in. 

You can provide Businesses with information about inquiries, orders, and bookings (such as the date and time of your appointment). The Business may also ask you, via consultation forms on our Services, for health information (e.g., if you are pregnant) or other sensitive information (called “special category data”).

You can choose to receive marketing from a Business. Businesses may also upload their own customer information to GanFarm, including using our Services to send marketing (GanFarm will not use this uploaded information for its own purposes). Businesses are responsible for their own marketing.

The Business is the data controller for this information. If you have any questions, please contact the relevant Business.

If you order any products from a Business’s store

When you order any products from a Business's store, we may collect your:

• order details and purchase records, including any related correspondence through our Services;
• cancellation, return, and refund records;
• securely saved payment methods; and
• your product reviews or ratings. 

We use your account and order information to enable our Businesses to complete and manage your orders, including:

• allowing you to contact and purchase products from our Businesses, including making payments,
• sharing your contact and order information with the Business from which you ordered, so that the Business can fulfill and manage your order (including processing cancellations, returns, or refunds) and communicate with you about your order.
• saving your order, cancellation, return, and refund records. 

If you work for a Business

If you work for a Business (e.g., as an employee, contractor, or worker), we may collect contact and company information from you:

Contact information may include:

• first and last name, 
• role title,
• company name,
• email address,
• contact number,
• login details, 
• identity verification results (we do not retain any underlying documents).

Company information may include: 

• company address,
• type of business (e.g., agricultural establishment, input supplier, veterinary clinic),
• consultation form content,
• historical and future appointments,
• point of sale data,
• payment processing data (we do not see this, only our payment processors do),
• reports and analytics,
• customer and promotional data;
• images and marketing materials.

We also process other information on behalf of your company that is not personal data (e.g., financial data and product inventory). 

We use this contact and company information to manage the Business's account with us, including to:

• maintain the Business's account, 
• provide Business customer support, including technical support for our business tool suite,
• allow the Business to use our business tool suite, including managing staff and appointment scheduling, 
• allow the Business to process transactions and manage payments,
• allow the Business to manage marketing promotions through the Services,
• allow the Business to be listed on the GanFarm marketplace,
• allow the Business to manage inventory and use point of sale devices,
• you can contact Business staff to allow them to create a Business-specific account with the appropriate authorizations and manage those accounts.

The Business can access and manage your GanFarm account details.

If we send you offers, updates, or other marketing material from us

We may collect contact information (as explained above), such as your name and email address. 

We may also collect marketing preferences, which are our records of what information you would or would not like to receive from us, and if you have opted out of any direct marketing.

We use this contact and marketing preference information to:

• send you offers, updates, promotions, newsletters, insights, and other marketing material.
• send you personalized marketing, including offers, features, services, products, and Businesses we think you may be interested in. 
• If you work for a company we are interested in partnering with, we may contact you about our Services and opportunities with GanFarm. 
• Contact you for feedback, including through surveys and other market research.

You can opt-out of further marketing at any time by selecting the “unsubscribe” link at the end of all our promotional updates.

What does each of these legal bases mean?

We must have a relevant legal justification, called a "legal basis," for each way we use your personal information.

Legal bases may include consent, a contract with you (as a data subject), compliance with our legal obligations, and our specified legitimate interests. 

Consent 

We will use your personal information to send you promotional or marketing content (e.g., our insight updates or newsletters), if you have given us your consent to do so, where required by law. We may also send direct marketing based on our legitimate interests (see below).

You can opt-out of further marketing at any time by selecting the “unsubscribe” link at the end of all our promotional updates and marketing to you.

We also rely on consent for some of the cookies we use (see the Cookie Notice for more details).

Contract 

We collect, store, and process your personal information if it is necessary for performing a contract you have with us (for example, our Terms of Use and Terms of Service), or where you have asked us to take specific steps before entering into that contract. This includes notifying you about changes to our Services. This does not include any agreement we have with a Business, whether you are a booker or a member of the Business’s staff – this is based on our legitimate interests (see below). 

Legal Obligation

We may need to process your personal information to comply with our legal obligations, including applicable laws and/or any court order. This may include complying with know-your-customer and anti-money-laundering rules. 

Legitimate Interests

We may process your personal information if it is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests.

Our legitimate interests include:

• Administering, improving, and expanding our Site and services
  • Keeping our records up to date.
  • Gaining insights into how you use our Services. 
  • Obtaining your feedback and reviews, 
  • Providing, developing, and improving our Services.
  • Improving, personalizing, or modifying our Services and communications.
  • Implementing and improving our security measures. 
  • Growing our business and informing our marketing strategy.
• Marketing
  • Marketing and promoting our Services to a company you work for or provide services to.
  • measuring or understanding the effectiveness of advertising we serve to you and others and delivering relevant advertising to you (including when you visit other websites). 

In each case, these legitimate interests are only valid if they are not outweighed by your rights and interests. If you would like more information on how we assess our legitimate interests, please contact us at info@ganfarm.com.    

We also use different types of cookies on our site – we explain this in the Cookie Notice.

Who do we share your information with?

If you are a Customer

We will share your information with our Businesses if you have asked us to (for example, if you want to connect, place an order, or make a booking with one of our Businesses). We may share your contact and account information, and they will receive any other information you provide through GanFarm (e.g., filling out a Business’s consultation form). Businesses will be able to use this information to manage their communications, orders, and bookings with you.

If you leave a public review for a Business (or any of its products in its store on our Services), your rating, review, review date, and first name and last initial will be published on GanFarm. Other GanFarm users and members of the public may be able to see your reviews. Reviews may be published or syndicated on third-party websites.

If you work for a Business

GanFarm users can rate the Business you work at or for, and they can rate you as an individual. Your individual ratings may be shared with the relevant Business and may be publicly available on our Services.

We may publish limited Business information (including individual and business public reviews and ratings) on other websites, for example so it can be included in search results or advertising (including online and offline advertising and promotional media, including, but not limited to, Google, Google AdWords, Facebook Ads, Twitter, email distribution lists, and third-party business partners and affiliates). 

If GanFarm processes your information as a Customer, Business staff, or otherwise

We may also share your information with:

• any member of our group of companies, which means our ultimate holding company and its subsidiaries, and/or our subsidiaries who may support our processing of personal information under this Notice.
• our service providers, organizations that process your personal data on our behalf and in accordance with our instructions and data protection law. 
  • This includes supporting the services we offer through the Site, in particular those providing website and data hosting services, distributing communications we send, supporting or updating marketing lists, customer support, facilitating feedback on our services, payment processing and digital billing providers that provide secure payment processing services, and providing IT support services from time to time.
  • These organizations (which may include third-party suppliers, agents, sub-contractors, and/or other companies in our group) will only use your information to the extent necessary to perform their support functions.
• if we run surveys, contests, promotional campaigns, offers, or other occasional activities and you agree, we may share certain information with our commercial partners (for example, if you choose to participate in a prize draw we run with a third party). We will provide more detailed privacy information at the time.
• our auditors, legal advisors, and other professional advisors;
• if we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer.
• any person whose disclosure is necessary to enable us to protect our rights, property, or safety, our customers, or other third parties, and to enforce our rights under this Notice or under any agreement (for example, our Terms of Use and Terms of Service) with you. This includes exchanging information with other companies and organizations for the purposes of detecting and preventing fraud and cybercrime.
• if required by court order or if we are under a duty to disclose your information in order to comply with (and/or where we believe we are under a duty to comply with) any legal obligation. This includes sharing information with law enforcement agencies, regulators, or other similar government bodies. 

Where do we store your information?

GanFarm operates globally, including in Uruguay, the United States, and other countries. We generally do not share personal data between group companies.

We may transfer your personal information outside these countries:

• to store it;
• to enable us to provide you with our Services;
• to facilitate the operation of our businesses, where it is in our legitimate interests and we have concluded these are not overridden by your rights; and
• where we are legally required to do so.

We will put in place legal protections to safeguard personal data transfers in accordance with data protection laws. 

We may transfer your personal information outside these countries, including to other organizations such as Google, etc.

We update our partners and service providers as we grow, and we will update this Notice regularly. For more information on how we currently transfer and protect data, please contact info@ganfarm.com. 

How do we protect your information?

All information you provide to us is stored securely. Our website uses secure end-to-end encryption to protect your information. All connections to our platform are protected with industry-standard security and encryption. 

All data we capture is stored in secure databases and data storage systems with strict access limitations. All data access requests are logged and monitored in accordance with threat detection policies.

Unfortunately, the transmission of information via the internet is not completely secure. We do our best to protect your personal information, but we cannot guarantee the security of data transmitted to us – even if there is a special notice that a particular transmission (for example, credit card information) is encrypted. Any transmission is at your own risk. Once we have received your information, we use strict procedures and security features to try to prevent unauthorized access.

Payment Processing

Payments made on our Services are made through our payment gateway providers. You will be providing your credit or debit card information directly to these providers, who operate a secure server to process payment details, encrypting your credit/debit card information and authorizing payment. GanFarm can see the pseudonymized cardholder and card details. Additionally, GanFarm may store the following card information:

• card brand,
• cardholder name,
• last four digits of the card,
• card expiry month and expiry year. 

Information which you supply to these payment gateways is not within our control.

External Sites

GanFarm may, from time to time, contain links to external sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies. GanFarm does not accept any responsibility or liability for these policies or any content on external sites and does not necessarily endorse the views expressed within them. GanFarm has no control over the availability of any of these websites. Please check each site’s policies before you submit any personal information to these websites.

How long is your information kept for?

We will usually process personal information:

• for as long as is necessary for the purposes for which it was originally collected (for example, holding it on behalf of a Business, or for as long as you have an account with us), and
• for up to six years after that to identify any issues and resolve any legal proceedings.

We may keep your personal data for a longer period in the event of a complaint, if we reasonably believe there is a prospect of legal process, or if we are aware of pending or ongoing legal proceedings. In some circumstances we may be required to retain data for longer, if the applicable law says we must.

If you have opted-in to receive insights, newsletters or other promotional material, but later decide to opt out from receiving these updates, or object to any other processing of your personal information, we may keep a record of your opt-out or objection so that we can respect your preferences.

We may keep aggregated, anonymized, or pseudonymized data – for example, for reporting and analytics – for longer periods. 

Aggregated Data

In some circumstances, we will anonymize your personal data (so that it can no longer be associated with you and you cannot be re-identified). This anonymized data (for example, aggregate statistics) is no longer personal data, and we may keep and use this anonymized information indefinitely without further notice to you.

We use this to help us provide, develop and improve our services, including to:

• better understand how people use our Services,
• provide our Businesses and Customers with information about our Services, including user statistics (e.g., total numbers, broad demographic statistics), and
• develop useful insights and improvements to the Services.

What rights do you have with your personal information?

In certain circumstances, you have the following rights:

1. to request the correction or deletion of your personal information we hold;
2. to request that we restrict the processing of your personal information (while we verify or investigate your concerns with this information, for example);
3. to object to the further processing of your personal information, including the right to object to marketing;
4. to request that personal data provided be moved to a third party, and 
5. to withdraw consent.

If you wish to exercise any of these rights in relation to the personal information we hold about you, you can contact us at info@ganfarm.com. If you have any concerns, you have the right to lodge a complaint with a data protection supervisory authority.

Updating this privacy notice

This Notice was last updated on July 1, 2025.

We may update this Notice from time to time and we will post any changes on this page. 

If we make any substantial changes, we will notify you by email or pop-ups on our Site.

Cookie Notice

Our Sites use cookies and/or other similar technologies, such as device IDs, in-app codes, pixel tags etc. to collect and store certain information. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you. Cookies and similar technologies enable you to be remembered when using that computer or device to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalized content.

Our Sites use cookies and similar technologies, either alone or in combination with each other, to create a unique device ID, and to distinguish you from other users of our Sites. This helps us to provide you with a good experience when you browse our Sites and also allows us to improve our Sites.

Some of the cookies and similar technologies that we use last only for the duration of your web or app session and expire when you close your browser or exit one of our Sites. Others are used to remember you when you return to one of our Sites and will last for longer.